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Livro - Marketing Strategy - A Decision-Focused Approach         Â
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R$ 337,58
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Is a flexible, short, paper-back text which can be used on its own or packaged with a case book (Strategic Marketing Management Cases, by Cravens ) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/interfunctional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
Livro - Marketing Strategy - A Decision-Focused Approach         Â
R$ 337,58
* Confira sempre o valor atualizado antes de efetuar a compra.
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