MODELO GOOGLE, EL (VERTICALES)

Little more than 10 years old, Google is already a household name. The word "google" has become a part of the international lexicon, and the company is valued at nearly $100 billion. Google is one of the world's most powerful brands-an amazing success story. But how do they do it?Management consultant Bernard Girard has been analyzing Google's innovations for nearly a decade. In The Google Way, he reveals the revolutionary management strategies behind Google's success, combining his extensive research with business theory to offer fresh insight into just what makes Google tick. You'll learn about Google's many innovations, including its general business model; recruiting and product release strategies; reliance on math and technology; and the 20 percent rule that allows engineers to spend 20 percent of their time on projects they're passionate about.Whether you're an executive looking for creative ways to expand your business, an investor interested in gaining insight into Google, or you're simply fascinated by Google's success story, The Google Way is sure to provide you with insight into Google's extraordinary achievements.

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