Improving User Adoption: The forgotten part behind your business success (English Edition)

Improving User Adoption: The forgotten part behind your business success (English Edition)

Imagine how you can improve user adoption for your business

This book will help guide you through a variety of perspectives that businesses often miss when it comes to user adoption. Find the link between user adoption and business success.

Where is your business without users? What happens if those users stop using your product or service? That situation rarely looks good. Why is it so overlooked?

Businesses are very focused on the bottom line. Technology folks are very focused on the technology. Sales folks are very focused on closing the sale. Who is focused on the user adoption of a major product or service in your organization?

User adoption is the process where a person accepts and continues to use a product or service that solves their challenge more easily, more efficiently and/or more effectively than before.

We will explore how to improve user adoption through a series of audio interviews with perspectives from either the admin, buyer, champion, chooser, consultant, creator, engineer, facilitator, gatekeeper, implementer, influencer, leader, manager, owner, seller, sponsor, stakeholder, and of course, the end user. Which role do you play in user adoption in your case?

Whether you want to improve user adoption in your own company or another company, whether you work for a business with 1 to 200,000 employees, whether you offer a product or service, whether you are involved in technology or not, whether you want to improve your ROI on products/services, and whether you want to grow your business with existing users or new users, there is something in this book for you.

User adoption often involves asking, building trust, customer success, listening, ongoing support, problem-solving, training, user engagement, user experience, user retention and a whole lot more.

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