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Are You Ford or Ferrari?: How To Position Your Brand For Profit (English Edition)
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Are You Ford or Ferrari?: How To Position Your Brand For Profit (English Edition)
In a world where businesses rise and fall with the tides of market trends, understanding your position is paramount.In "Are you Ford or Ferrari?" Sebastian Hidalgo unravels the enigma of positioning, a concept often misunderstood, yet pivotal to the life of any successful business, giving you a concise guide that promises not just depth but also actionable insights.
From startups teetering on the edge of success to seasoned corporations seeking rejuvenation, this book is meant to help you discover the missing piece to your business puzzle.
Positioning isn't just a buzzword.
It is your brand's destiny.
Choose wisely.
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Are You Ford or Ferrari?: How To Position Your Brand For Profit (English Edition)
R$ 18,00
* Confira sempre o valor atualizado antes de efetuar a compra.
