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Alliance Advantage: The Art of Creating Value Through Partnering

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Alliance Advantage: The Art of Creating Value Through Partnering

Partnerships between companies receive a great deal of attention from top managers and researchers at the time of their formation. This attention results largely from the common perception that the initial structuring of partnerships and establishment of common goals determines partnership outcomes and success. In Alliance Advantage, Doz and Hamel shift the focus away from deal making to the internal processes within the partnership and the unfolding interactions among partners that play an important and relatively unexplored role in shaping outcomes. Focusing on the underlying reasons why companies enter alliances and the processes by which they continually learn from their interactions and re-evaluate common--and individual--goals, the authors paint a sophisticated picture of alliance dynamics over time. The authors challenge organizations to define their objectives for alliance formulation and consider whether their own corporate culture provides an alliance ready atmosphere.

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Detalhes do produto

  • Editora ‏ : ‎ Harvard Business Review Press; Illustrated edição (1 julho 1998)
  • Idioma ‏ : ‎ Inglês
  • Capa dura ‏ : ‎ 334 páginas
  • ISBN-10 ‏ : ‎ 0875846165
  • ISBN-13 ‏ : ‎ 978-0875846163
  • Dimensões ‏ : ‎ 16.51 x 3.81 x 25.4 cm
  • Ranking dos mais vendidos: Nº 225,539 em Livros (Conheça o Top 100 na categoria Livros)
    • Nº 660 em Livros de Referência de Administração Importados
    • Nº 697 em Importados sobre Empreendimento
    • Nº 945 em Importados sobre Gerenciamento para Gestão
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Detalhes

Alliance Advantage: The Art of Creating Value Through Partnering

R$ 293,00

* Confira sempre o valor atualizado antes de efetuar a compra.