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Livro - Travel Industry Economics - A Guide for Financial Analysis
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R$ 143,69
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People around the world spend at least 1 trillion dollars on travel each year. Travel and tourism form the world´s largest industrial sector and employ over 300 million people, nearly one-tenth of the global workforce. In this path-breaking book Vogel examines the business economics of each of the segments of the travel industry: by airlines, cruises, railroads, buses, automobiles, hotels, casinos, amusement and theme parks, and tourism. The result is a concise, up-to-date reference guide for financial analysts, economists, industry executives, and teachers and students interested in the economics, finance and marketing of travel-related goods and services. Its approach closely parallels the highly successful perspective taken in Vogel´s Entertainment Industry Economics (fourth edition, 1998, fifth edition forthcoming). A glossary, ´time-line´ diagrams and technical appendices enhance the book´s appeal as a reference tool. Its fully integrated assessment of the business of travel makes the work unique in the marketplace.
-Contents:
Preface;
Part I. Introduction:
1. Economic perspectives;
Part II. Getting There:
2. Wings;
3. Water and wheels;
Part III. Being There:
4. Hotels;
Part IV. Doing Things There:
5. Casinos;
6. Amusement/theme parks;
7. Tourism;
Part V. Roundup:
8. Epilog;
Appendices; Glossary;
References;
Notes;
Index.
-Contents:
Preface;
Part I. Introduction:
1. Economic perspectives;
Part II. Getting There:
2. Wings;
3. Water and wheels;
Part III. Being There:
4. Hotels;
Part IV. Doing Things There:
5. Casinos;
6. Amusement/theme parks;
7. Tourism;
Part V. Roundup:
8. Epilog;
Appendices; Glossary;
References;
Notes;
Index.
Livro - Travel Industry Economics - A Guide for Financial Analysis
R$ 143,69
* Confira sempre o valor atualizado antes de efetuar a compra.