Livro - Dynamics Of Mass Communication (With Cd-Rom)

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and honest introduction for mass communication majors and non majors alike. This new edition embraces the digital age with a free Student CD-ROM that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication--from the emerging role of PDA's and cell phones in the mass media mix to the recording industry's actions against file-sharing.