Scarcity: Why Having Too Little Means So Much (English Edition)

Scarcity: Why Having Too Little Means So Much (English Edition)

In this provocative book based on cutting-edge research, Sendhil Mullainathan and Eldar Shafir show that scarcity creates a distinct psychology for everyone struggling to manage with less than they need.

Busy people fail to manage their time efficiently for the same reasons the poor and those maxed out on credit cards fail to manage their money. The dynamics of scarcity reveal why dieters find it hard to resist temptation, why students and busy executives mismanage their time, and why the same sugarcane farmers are smarter after harvest than before.

Once we start thinking in terms of scarcity, the problems of modern life come into sharper focus, and Scarcity reveals not only how it leads us astray but also how individuals and organizations can better manage scarcity for greater satisfaction and success.

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Detalhes do produto

• ASIN ‏ : ‎ B00BMKOO6S
• Editora ‏ : ‎ Times Books (3 setembro 2013)
• Idioma ‏ : ‎ Inglês
• Tamanho do arquivo ‏ : ‎ 857 KB
• Leitura de texto ‏ : ‎ Habilitado
• Leitor de tela ‏ : ‎ Compatível
• Configuração de fonte ‏ : ‎ Habilitado
• X-Ray ‏ : ‎ Habilitado
• Dicas de vocabulário ‏ : ‎ Habilitado
• Número de páginas ‏ : ‎ 302 páginas
• ISBN da fonte dos números de páginas ‏ : ‎ 0805092641

• Ranking dos mais vendidos: Nº 116,783 em Loja Kindle (Conheça o Top 100 na categoria Loja Kindle)
  • Nº 18 em Importados sobre Microeconomia
  • Nº 107 em Importados sobre Psicologia Aplicada
  • Nº 163 em Importados sobre Psicologia Social e Interações

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Detalhes