Creative Leadership: The Agency Leader's Playbook (English Edition)

1. Leadership in the Advertising Industry: The book emphasizes the importance of leadership in the advertising industry and how it can drive innovation, growth, and success within agencies.
2. Creative Leadership: It explores the concept of creative leadership and how it plays a vital role in fostering a culture of innovation, collaboration, and excellence within advertising agencies.
3. Driving Innovation and Growth: The book provides insights on how agency leaders can drive innovation and fuel growth by encouraging experimentation, embracing new technologies, and staying ahead of industry trends.
4. Crafting a Vision and Strategy: It guides readers on how to develop a compelling vision and strategy that aligns with the agency's values, culture, and business objectives. It offers practical steps and examples to help leaders effectively articulate and implement their vision.
5. Building and Motivating High-Performing Teams: The book highlights the significance of building strong teams and offers strategies to attract, retain, and motivate top talent in the advertising industry. It provides insights into effective team management, communication, and fostering a collaborative environment.
6. Client Relationship Management: It underscores the importance of building and maintaining strong client relationships. The book offers guidance on effective communication, understanding client needs, delivering high-quality work, and becoming a trusted advisor to clients.
7. Navigating Change and Uncertainty: The book provides strategies for leading teams through periods of change and uncertainty. It emphasizes clear communication, vision, and empowering team members to navigate challenges and adapt to new circumstances.
8. Crisis Management and Stability: It offers insights and strategies for managing crises and maintaining stability within advertising agencies. The book emphasizes the importance of preparedness, effective communication, risk assessment, and adaptability during challenging times.
9. Continuous Learning and Improvement: The book encourages a culture of continuous learning, innovation, and improvement within advertising agencies. It underscores the importance of seeking feedback, embracing diversity, fostering a learning mindset, and staying ahead of industry developments.
10. Balancing Creativity and Business: It explores the delicate balance between creativity and business in the advertising industry. The book provides guidance on how to effectively manage creative processes, meet business objectives, and drive success in a competitive marketplace.

Mais sobre este produto

.detail-bullets-wrapper ul.detail-bullet-list { margin: 0 0 1px 18px; } .detail-bullets-wrapper ul li { margin-bottom: 5.5px; } .detail-bullets-wrapper:last-child { margin-bottom: 4.5px; }

Detalhes do produto

• ASIN ‏ : ‎ B0C5Y6CNRR
• Idioma ‏ : ‎ Inglês
• Tamanho do arquivo ‏ : ‎ 198 KB
• Leitura de texto ‏ : ‎ Habilitado
• Leitor de tela ‏ : ‎ Compatível
• Configuração de fonte ‏ : ‎ Habilitado
• X-Ray ‏ : ‎ Não habilitado
• Dicas de vocabulário ‏ : ‎ Habilitado
• Número de páginas ‏ : ‎ 96 páginas

• Ranking dos mais vendidos: Nº 83,582 em Loja Kindle (Conheça o Top 100 na categoria Loja Kindle)
  • Nº 64 em Importados sobre Publicidade
  • Nº 319 em Importados sobre Liderança
  • Nº 1,236 em Negócios e economia em inglês

Detalhes