Haier Transformation: Close-up Observation on Transformation of a Chinese Enterprise (English Edition)

Nowadays Haier has become the global benchmark of digital transformation. It is not only the object of research of numerous top management scholars and entrepreneurs but also a typical case studied by famous business schools worldwide including Harvard Business School. Under the leadership of Ruimin Zhang, Haier has explored a unique path of digital transformation and proposed the model of “Integrating Order with Personnel” based on the principles of “user value first” and “everyone is a CEO” against digital economy. Yazhou Hao, the author of this book had closely observed Haier for a long time and deeply thought about the development of Haier’s transformation and the evolution of Ruimin Zhang’s management ideas.

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