Impacto positivo (Net Positive): Como empresas corajosas prosperam dando mais do que tiram

Impacto positivo (Net Positive): Como empresas corajosas prosperam dando mais do que tiram

Impacto positivo explica de forma corajosa como as empresas do futuro vão lucrar solucionando os problemas do mundo, não os criando.

"Paul Polman defende que é lucrativo fazer negócios com o objetivo de tornar o mundo um lugar melhor." – The New York Times

Pela primeira vez, o ex-CEO da Unilever Paul Polman revela como fez para aumentar o retorno de seus acionistas em 300% e ainda assim garantir que a empresa fosse a número 1 do mundo em sustentabilidade por onze anos consecutivos.

Em parceria com Andrew Winston, grande expoente da sustentabilidade corporativa, Polman ensina os líderes a enfrentar os maiores desafios da humanidade – a mudança climática e a desigualdade social – e ainda garantir o sucesso do seu negócio.

Eles derrubam o mito de que a única função das empresas é obter lucros e mostram por que a mera intenção de fazer o bem não é suficiente para salvar o mundo. É necessário criar ações concretas e reunir forças em nome desse objetivo – e as organizações de impacto positivo são a resposta.

Essas empresas priorizam a inovação, desenvolvem relações de confiança e engajam clientes ao mesmo tempo que ajudam a criar sociedades mais fortes e inclusivas e um planeta mais saudável. Cure o mundo primeiro, eles dizem, e então você vai deixar seus investidores satisfeitos.

Este livro vai ajudá-lo a encontrar o propósito de que você precisa para adotar o único modelo de negócios que importa nos próximos anos – e seus filhos e netos agradecerão por isso.

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Detalhes do produto

• Editora ‏ : ‎ Editora Sextante; 1ª edição (16 agosto 2022)
• Idioma ‏ : ‎ Português
• Capa comum ‏ : ‎ 368 páginas
• ISBN-10 ‏ : ‎ 6555644389
• ISBN-13 ‏ : ‎ 978-6555644388
• Dimensões ‏ : ‎ 16 x 2.5 x 23 cm

• Ranking dos mais vendidos: Nº 39,497 em Livros (Conheça o Top 100 na categoria Livros)
  • Nº 25 em Desenvolvimento Sustentável
  • Nº 26 em Livros de Governança Corporativa
  • Nº 37 em Ética

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margin:0;} .aplus-v2 .aplus-standard .apm-leftimage p {display:none;} .aplus-v2 .aplus-standard .apm-centerthirdcol {float:none; width:100%;} .aplus-v2 .aplus-standard .apm-listbox {width:100%;} .aplus-v2 .aplus-standard .apm-rightthirdcol {float:none; width:100%; border-left:none; padding:0; margin:0; margin-bottom:20px;} .aplus-v2 .aplus-standard .apm-rightthirdcol-inner img {display:block; margin:auto;} html[dir='rtl'] .aplus-v2 .aplus-standard .apm-lefttwothirdswrap {float:none; width:100%; margin:0;} html[dir='rtl'] .aplus-v2 .aplus-standard .apm-leftimage p {display:none;} html[dir='rtl'] .aplus-v2 .aplus-standard .apm-centerthirdcol {float:none; width:100%;} html[dir='rtl'] .aplus-v2 .aplus-standard .apm-listbox {width:100%;} html[dir='rtl'] .aplus-v2 .aplus-standard .apm-rightthirdcol {float:none; width:100%; border-left:none; padding:0; margin:0; margin-bottom:20px;} html[dir='rtl'] .aplus-v2 .aplus-standard .apm-rightthirdcol-inner img {display:block; margin:auto;} /* Module2/3 Media Queries */ .aplus-v2 .aplus-standard .apm-sidemodule {width:100%; height:auto;} .aplus-v2 .aplus-standard .apm-sidemodule-imageleft {width:100%; position:relative; display:block; margin-bottom:15px;} .aplus-v2 .aplus-standard .apm-sidemodule-imageleft img {display:block; margin:0 auto;} .aplus-v2 .aplus-standard .apm-sidemodule-imageright {width:100%; position:relative; display:block; margin-bottom:15px;} .aplus-v2 .aplus-standard .apm-sidemodule-imageright img {display:block; margin:0 auto;} .aplus-v2 .aplus-standard .apm-sidemodule .a-spacing-medium {margin-bottom:30px !important;} html[dir='rtl'] .aplus-v2 .aplus-standard .apm-sidemodule {width:100%; height:auto;} html[dir='rtl'] .aplus-v2 .aplus-standard .apm-sidemodule-imageleft {width:100%; position:relative; display:block; margin-bottom:15px;} html[dir='rtl'] .aplus-v2 .aplus-standard .apm-sidemodule-imageleft img {display:block; margin:0 auto;} html[dir='rtl'] .aplus-v2 .aplus-standard .apm-sidemodule-imageright {width:100%; position:relative; display:block; margin-bottom:15px;} html[dir='rtl'] .aplus-v2 .aplus-standard .apm-sidemodule-imageright img {display:block; margin:0 auto;} html[dir='rtl'] .aplus-v2 .aplus-standard .apm-sidemodule .a-spacing-medium {margin-bottom:30px !important;} /* Module4 Media Queries */ .aplus-v2 .aplus-standard .apm-fourthcol {margin:0; padding-bottom:23px; width:100%; float:none;} .aplus-v2 .aplus-standard .apm-fourthcol .apm-fourthcol-image {height:inherit;} html[dir='rtl'] .aplus-v2 .aplus-standard .apm-fourthcol {margin:0; padding-bottom:23px; width:100%; float:none;} html[dir='rtl'] .aplus-v2 .aplus-standard .apm-fourthcol .apm-fourthcol-image {height:inherit;} /* Module5 Media Queries */ .aplus-v2 .aplus-standard table.apm-tablemodule-table {width:100%;} .aplus-v2 .aplus-standard .apm-tablemodule-valuecell {width:auto;} html[dir='rtl'] .aplus-v2 .aplus-standard table.apm-tablemodule-table {width:100%;} html[dir='rtl'] .aplus-v2 .aplus-standard .apm-tablemodule-valuecell {width:auto;} } /* aui hack */ .aplus-v2 .aplus-standard * {-moz-box-sizing: border-box;-webkit-box-sizing: border-box;box-sizing: border-box;} .aplus-v2 .aplus-standard .a-box mp-centerthirdcol-listboxer {-webkit-border-radius: 4px;-moz-border-radius: 4px;border-radius: 4px;position: relative;padding: 14px 18px;} .aplus-v2 .aplus-standard .a-box {display: block;-webkit-border-radius: 4px;-moz-border-radius: 4px;border-radius: 4px;border: 1px #ddd solid;background-color: white;} .aplus-v2 .aplus-standard .a-color-alternate-background {background-color: #f3f3f3!important;} .aplus-v2 .aplus-standard .a-section {margin-bottom: 12px;} .aplus-v2 .aplus-standard .a-size-base {font-size: 13px!important;line-height: 19px!important;} .aplus-v2 .aplus-standard .a-spacing-base, .aplus-v2 .aplus-standard .a-ws .a-ws-spacing-base {margin-bottom: 14px!important;} .aplus-v2 .aplus-standard .a-spacing-large, .aplus-v2 .aplus-standard .a-ws .a-ws-spacing-large {margin-bottom: 22px!important;} .aplus-v2 .aplus-standard .a-spacing-mini, .aplus-v2 .aplus-standard .a-ws .a-ws-spacing-mini {margin-bottom: 6px!important;} .aplus-v2 .aplus-standard .a-spacing-small, .aplus-v2 .aplus-standard .a-ws .a-ws-spacing-small {margin-bottom: 10px!important;} .aplus-v2 .aplus-standard a, .aplus-v2 .aplus-standard a:visited, .aplus-v2 .aplus-standard a:active, .aplus-v2 .aplus-standard a:link {text-decoration: none;} .aplus-v2 .aplus-standard a:hover {text-decoration: underline;cursor: pointer;} .aplus-v2 .aplus-standard h1, .aplus-v2 .aplus-standard h2, .aplus-v2 .aplus-standard h3, .aplus-v2 .aplus-standard h4 {font-family: Arial,sans-serif;text-rendering: optimizeLegibility;padding-bottom: 4px;} .aplus-v2 .aplus-standard h1, .aplus-v2 .aplus-standard h2, .aplus-v2 .aplus-standard h3, .aplus-v2 .aplus-standard h4 {font-family: inherit;} .aplus-v2 .aplus-standard h1, .aplus-v2 .aplus-standard h2, .aplus-v2 .aplus-standard h3, .aplus-v2 .aplus-standard h4, .aplus-v2 .aplus-standard h5, .aplus-v2 .aplus-standard h6 {padding: 0;margin: 0;} .aplus-v2 .aplus-standard h3{font-weight: bold;font-size: 17px;line-height: 1.255;} .aplus-v2 .aplus-standard h4 {font-weight: normal;font-size: 17px;line-height: 1.255;} .aplus-v2 .aplus-standard h5 {font-weight: bold;font-size: 13px;line-height: 19px;} .aplus-v2 .aplus-standard img {vertical-align: top;max-width: 100%;} .aplus-v2 .aplus-standard p {padding: 0;margin: 0 0 14px 0;} .aplus-v2 .aplus-standard ul li {list-style: disc;} .aplus-v2 .aplus-standard ul {margin: 0 0 18px 18px;} .aplus-v2 .aplus-standard ul, .aplus-v2 .aplus-standard ol {padding: 0;} .aplus-v2 .aplus-standard ul:last-child, .aplus-v2 .aplus-standard ol:last-child {margin-bottom: 0!important;} .aplus-v2 .aplus-standard .read-more-arrow-placeholder {text-align: right; cursor: pointer; display:none;}