Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising (English Edition)

Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising (English Edition)

The new edition of the book readers call the bible for advertising

The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional.

In this fully updated edition, you’ll explore:

• How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation.
• How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.
• How to go 180˚ against common sense for ideas that have the potential of becoming viral.
• How to create the kind of portfolio that will get you a job in the industry.

Mais sobre este produto

.detail-bullets-wrapper ul.detail-bullet-list { margin: 0 0 1px 18px; } .detail-bullets-wrapper ul li { margin-bottom: 5.5px; } .detail-bullets-wrapper:last-child { margin-bottom: 4.5px; }

Detalhes do produto

• ASIN ‏ : ‎ B09T95DV1B
• Editora ‏ : ‎ Wiley; 6ª edição (17 fevereiro 2022)
• Idioma ‏ : ‎ Inglês
• Tamanho do arquivo ‏ : ‎ 92778 KB
• Leitura de texto ‏ : ‎ Habilitado
• Leitor de tela ‏ : ‎ Compatível
• Configuração de fonte ‏ : ‎ Habilitado
• X-Ray ‏ : ‎ Não habilitado
• Dicas de vocabulário ‏ : ‎ Habilitado
• Número de páginas ‏ : ‎ 379 páginas

• Ranking dos mais vendidos: Nº 236,709 em Loja Kindle (Conheça o Top 100 na categoria Loja Kindle)
  • Nº 48 em Importados de Publicidade em Design Gráfico
  • Nº 267 em Importados sobre Publicidade
  • Nº 768 em Importados sobre Marketing

• Avaliações dos clientes: /* * Fix for UDP-1061. Average customer reviews has a small extra line on hover * https://omni-grok.amazon.com/xref/src/appgroup/websiteTemplates/retail/SoftlinesDetailPageAssets/udp-intl-lock/src/legacy.css?indexName=WebsiteTemplates#40 */ .noUnderline a:hover { text-decoration: none; } .cm-cr-review-stars-spacing-big { margin-top: 1px; } 4,7 4,7 de 5 estrelas 91 avaliações de clientes var dpAcrHasRegisteredArcLinkClickAction; P.when('A', 'ready').execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( 'acrLink-click-metrics', 'click', { "allowLinkDefault": true }, function (event) { if (window.ue) { ue.count("acrLinkClickCount", (ue.count("acrLinkClickCount") || 0) + 1); } } ); } }); P.when('A', 'cf').execute(function(A) { A.declarative('acrStarsLink-click-metrics', 'click', { "allowLinkDefault" : true }, function(event){ if(window.ue) { ue.count("acrStarsLinkWithPopoverClickCount", (ue.count("acrStarsLinkWithPopoverClickCount") || 0) + 1); } }); });

Detalhes