Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.

This enlightening edition includes new information on:

-The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

-A guided tour of the most innovative stores, malls and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.

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Detalhes do produto

• ASIN ‏ : ‎ 1416595244
• Editora ‏ : ‎ Simon & Schuster; Updated, Revised ed. edição (30 dezembro 2008)
• Idioma ‏ : ‎ Inglês
• Capa comum ‏ : ‎ 306 páginas
• ISBN-10 ‏ : ‎ 9781416595243
• ISBN-13 ‏ : ‎ 978-1416595243
• Dimensões ‏ : ‎ 22 x 15 x 2.5 cm

• Ranking dos mais vendidos: Nº 198,328 em Livros (Conheça o Top 100 na categoria Livros)
  • Nº 62 em Importados de Pesquisa de Marketing
  • Nº 180 em Importados sobre Consumismo
  • Nº 295 em Importados de Antropologia Cultural

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