Oferta de
Livro - Jacked Up: The Inside Story of How Jack Welch Talked GE into Becoming the World's Greatest Company
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R$ 63,60
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When it comes to leadership, do you know Jack?
The power, the passion, the profanity - Welch's speechwriter reveals how the CEO's manic attention to communications was the cornerstone to great leadership and GE's meteoric rise. Cross the art of war with the Devil Wears Prada, and you might have something like this raucous, revealing, and irreverent portrait of business mega legend Jack Welch.
Welch's speechwriter of 20 years, Bill Lane, takes you "backstage" and shows how ferociously Welch prepared for presentations. Whether he faced angry congressmen, critical shareholders, or hostile union members, Welch knew how to win hearts and minds. Jack's ability to lead came from his ability to communicate and his intolerance of others who could not communicate clearly. As in politics, communication equaled the ability to lead.
The power, the passion, the profanity - Welch's speechwriter reveals how the CEO's manic attention to communications was the cornerstone to great leadership and GE's meteoric rise. Cross the art of war with the Devil Wears Prada, and you might have something like this raucous, revealing, and irreverent portrait of business mega legend Jack Welch.
Welch's speechwriter of 20 years, Bill Lane, takes you "backstage" and shows how ferociously Welch prepared for presentations. Whether he faced angry congressmen, critical shareholders, or hostile union members, Welch knew how to win hearts and minds. Jack's ability to lead came from his ability to communicate and his intolerance of others who could not communicate clearly. As in politics, communication equaled the ability to lead.
R$ 63,60
* Confira sempre o valor atualizado antes de efetuar a compra.
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