Livro - Mobile Commerce - Opportunities, Applications, And Technologies Of Wireless Business

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This work provides a smart, business oriented panorama of the wireless Web. It contains information for business and technological background, context, and direction for mobile commerce professionals.

It was written for managers or developers who need to get the gist of mobile commerce (also called m-commerce). The text introduces new possibilities provided by wireless communication, with a worldwide perspective.

This guide shows how m-commerce was implemented in Europe and Asia and how it can benefit any decision maker or planner with good ideas and predictions about how m-commerce will be in the very near future.

Topics covered include:
- the emerging mobile device market (trends and predictions, market drivers);
business opportunities for mobile commerce (m-commerce);
moving beyond e-commerce into m-commerce;
customer relationships;
mobile services described (including e-mail and messaging, location finding, and digital content products);
consumer m-commerce (travel, ticketing, banking, stocks, gambling, games, and shopping);
business m-commerce (mobile markets, collaboration and better management through m-commerce);
m-commerce network technologies;
global, local, and personal networks;
cellular networks and standards described;
third-generation (3G) networks;
types of mobile devices (including phones, pagers, PDAs, smart cards, and cards);
overview of WAP and WML; XML and mobile content; payment systems and security issues;
societal issues surrounding m-commerce (including privacy, health, access, geography, obsolescence, and cost per customer);
reference to m-commerce resources.