Livro - Dynamics of Mass Communication, The - Media in the Digital Age

Focuses on aspects of the media - history, organization, ownership, economics, feedback, and career - with increased focus on ethics and the critical cultural perspective. New to this edition is a new chapter on handheld wireless media, a continued emphasis on the transition to digital media with more information about digital transitions in traditional print and electronic media, increased number of ethical issues boxes and more. Dominick´s cogent and lively writing style has made this text a student favorite.